About Elizabeth Lui


I always knew I wanted to have a part in something that made a significant and visible impact, which is how my career began in public relations. From there, I started to build my toolbox of marketing skills working with some of the leading fashion brands. Then ran with my dream and co-owned a wedding planning company.

I jumped into the B2B world at a fast-growing law firm as their first marketer then got hands-on digital experience running everything from multi-channel activity to content and operations strategy.

Now, I’m a Client Marketer at Degreed driving adoption and engagement to help people build the skills they need to invent the future. As a lifelong learner, see what I’m discovering here.

 

 

Advocacy

 

Former Event Operations Volunteer for Portland Women in Tech. Co-founder of Love on Fund, which helped support two working families steady their finances during the devastating August 2016 floods. Oh, and did I mention I’ve maintained crowd control and event operations for llama and alpaca photo ops?

Just for fun

While I’m streaming everything and stuffing my face with a block cheese (just for myself), I’m making globetrotting travel plans, hanging out with and learning about unusual animals, or plotting my next trip to a theme park (any theme park will do).

My hobbies and passions don’t quite cross paths, so I also post to a few special grams.

@moneypennythedog

The snuggliest labradoodle @moneypennythedog loves hanging with her corgi friends and will turn into the saddest dog on the planet when not given a piece of chicken off your plate.

@haikuswithhotties

@haikuswithhotties, the Asian Hot Man Calendar, featuring noteworthy men that clearly makes you question why there’s a stereotype.


Experience

Client Marketer

Jun 2018 to Present

Portland, OR

  • Degreed is the only upskilling platform that connects learning to opportunities – systems, content, people – so they can all work more effectively together
  • Brand protection, communications, and marketing governance for experience partners
  • Improve content marketing user campaign program that influences client retention, engagement, and adoption
  • Maintainable marketing operations to make informed data-driven decisions

Inbound Marketing Manager

Sep 2016 to Mar 2018

TPD

Portland, OR

  • Human resources solutions agency helping people succeed and organizations perform
  • Oversaw lead generation: set standardized best practices in HubSpot with sales team, SEO/SEM increasing contactable leads by 117% and decreased cost per lead by 80%
  • Expanded partnerships with JazzHR, PandaDoc, and local firms through produced in-house webinars
  • Designed all client facing digital communication and marketing collateral for sales and marketing activities

Marketing Manager

Dec 2013 to sep 2016


Marketing Coordinator

May 2011 to Dec 2013


El Segundo, CA

  • Law firm providing defense of workers’ compensation claims, labor, and insurance litigation
  • Defined B2C and B2B brand strategy and content for print, web, social, trade shows, email, presentations, and swag
  • Advanced operations, web product development and sales for the legal guide subscription Sullivan on Comp
  • During critical growth, 3 to 7 offices in 4 years, expedited lead pipeline with enterprise Sullivan on Comp
  • Partnered with licensing partners, branch managers, and sponsorships to ensure brand representation
  • Drove engagement, adoption, and thought leadership through 16 webinars annually averaging 200+ attendees

Owner

Jan 2009 to Dec 2013

ME&Serendipity LLC

Los Angeles, CA

  • Wedding planning serving couples in the Los Angeles and Orange County area
  • Increased business year-over-year and became resource for events through digital presence and referrals
  • Advised clients on rehearsal, ceremony, and reception tailored to requests and vision
  • Streamlined communication with logistics documents specific to wedding party, family members, and vendors

Fashion & Public Relations Coordinator

Aug 2007 to Sep 2009

Los Angeles, CA

  • Entertainment marketing agency for lifestyle consumer brands
  • Elevated agency appearance through secured media with celebrity focus for clients and DBE executives
  • Maintained inventory to ensure priority fashion product availability for film, TV, and talent opportunities
  • Served accounts and assembled creative mailers to target talent for Timberland, NFL, Bushnell, Serengeti Eyewear, Bolle, Victoria’s Secret, Victoria’s Secret PINK, PAIGE, and YourCause.com
  • Onsite production for Timberland’s Official Footwear & Outerwear Sponsorship at the Sundance Film Festival

Account Coordinator

Feb to Aug 2007

5W Public Relations

Los Angeles, CA

  • Improved agency relationship with luxury baby brand client Babylicious.ca by consistently securing media
  • Boosted visibility for celebrity hairstylist Sheila Stotts through New York media meet-and-greet tour
  • Assisted at NBA player Derek Fisher events including press day and charity fundraiser
  • Obtained media coverage in The Washington Post, Us Weekly, and Parents Magazine

Education

BA in Communication with an emphasis in Public Relations and Minor in Radio-TV-Film
California State University at Fullerton, Fullerton, CA

See what I’m learning on Degreed

Skills

HubSpot Pro (Marketing + Sales CRM), Zoom Administrator (Meetings + Webinar), SendGrid, Atlassian (JIRA + Confluence), G-Suite, Microsoft Office Suite, Adobe Creative Cloud, SurveyMonkey, Buffer, Pages + Ads (Facebook, LinkedIn, Instagram, Twitter), Canva, Trello