Elizabeth Lui

Digital marketing operations and performance wizard  Demand regeneration alchemist  Theme park enthusiast 


Digital Marketing specialties

Omnichannel Optimization

Campaign Enhancement

Sustainable Operations

Performance Strategies

Opportunistic Parnterships

Lead Generating Webinar Training Series

Created TPD’s very first monthly webinar online training series. Speakers included key partners and internal subject matter experts. This series increased contactable qualified leads by 117%.

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Launched the First Ever Sullivan on Comp B2C Website

Product and Project Manager for the industry’s well-recognized and praised legal guide for California’s Workers Compensation. The Sullivan on Comp website was developed on HubSpot with web designer Mark Sieve to create an additional touch point for consumers.

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John Krasinski and Timberland Make Headlines During Sundance Film Festival on InStyle.com

Fully executed influencer mailer for the 2008 Sundance Film Festival. From celebrity seeding to setting up a photo opp with John Krasinski on Main Street wearing Timberland Earthkeeper boots. All of these steps led to secured press on InStyle.com.

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