Elizabeth Lui

Experience partner communicationsB2B customer marketing  Theme park enthusiast 


Digital Marketing specialties

Omnichannel Optimization

Campaign Enhancement

Sustainable Operations

Performance Strategies

Opportunistic Parnterships

Integrated User Engagement Campaign with TED@Work

Improve the operations during conception and deployment of the quarterly content marketing campaigns designed to motivate adoption and engagement. The series featuring TED@Work for Degreed introduces the natively built content and highlights the newly available experience partner in English, Portuguese, and Español.

  • • •

Lead Generating Webinar Training Series

Created TPD’s very first monthly webinar online training series. Speakers included key partners and internal subject matter experts. This series increased contactable qualified leads by 117%.

  • • •

Launched the First Ever Sullivan on Comp B2C Website

Product and Project Manager for the industry’s well-recognized and praised legal guide for California’s Workers Compensation. The Sullivan on Comp website was developed on HubSpot with web designer Mark Sieve to create an additional touch point for consumers.

  • • •

John Krasinski and Timberland Make Headlines During Sundance Film Festival on InStyle.com

Fully executed influencer mailer for the 2008 Sundance Film Festival. From celebrity seeding to setting up a photo opp with John Krasinski on Main Street wearing Timberland Earthkeeper boots. All of these steps led to secured press on InStyle.com.

  • • •