Partner marketing • B2B customer communication • Theme park enthusiast

  • Multichannel optimization
  • Cobranding
  • Operations
  • Partnerships
  • Performance strategies

Projects

Integrated User Engagement Campaign with TED@Work ↗︎

Series featuring TED@Work for Degreed introduces natively built content and highlights new experience partners in English, Portuguese, and Español.

Improved ops during conception and deployment of quarterly content marketing campaigns. Designed to motivate adoption and engagement.

Lead Generating Webinar Training Series ↗︎

Created TPD’s very first monthly webinar online training series. Speakers included key partners and internal subject matter experts. This series increased contactable qualified leads by 117%.

Sullivan On Comp B2C website ↗︎

Product and Project Manager for the industry’s well-known legal guide for California’s Workers Compensation.

The Sullivan on Comp website was developed on HubSpot with web designer Mark Sieve to create an additional touch point for consumers.

John Krasinski and Timberland Sundance Film Festival Headlines ↗︎

Fully executed influencer mailer for the 2008 Sundance Film Festival.

From celebrity seeding to setting up a photo op with John Krasinski on Main Street wearing Timberland Earthkeeper boots. All of these steps led to secured press on InStyle.com.

About

Making a visible impact every day.

Career

My career began in public relations, working with leading fashion brands at 5W Public Relations and Davie Brown Entertainment. On the side, I ran and co-owned a wedding planning company.

Next, I joined Michael Sullivan & Associates and jumped into B2B at a fast-growing law firm as their first marketer and got hands-on digital experience running everything from multi-channel activity to content and operations strategy. I took that knowledge and joined TPD and developed a standardized marketing process to optimize customer engagement and refine marketing strategies.

Now, I’m a Partner Marketing Manager at Degreed driving co-branded launch and ongoing marketing activity for integrations that help people build the skills they need to invent the future. As a lifelong learner, see what I’m discovering here ↗︎

 

Advocacy

Former Event Operations Volunteer for Portland Women in Tech. Co-founder of Love on Fund, which helped support two working families steady their finances during the devastating August 2016 floods. Oh, and did I mention experience with crowd control and event operations for local PDX llama and alpaca celebrity photo ops with Classy Camelid?

 

Skills

  • Brand management
  • Marketing — Social media, Email, Inbound, Product placement
  • Public relations
  • Event planning + Webinars
  • Content creation
  • Basic HTML and graphic design